With the number of applicants decreasing, the skill shortage increasing, and the war for qualified candidates intensifying, more and more employers are investing in their company’s attractiveness to potential employees worldwide. Their goal is to make their employer brand outstanding to the candidates’ eyes, so they may generate more applications of qualified candidates.
But that’s still not enough! A great employer brand is shaped considerably by the way the recruiting processes are designed. As a matter of fact, your candidates have certain expectations concerning your processes: they expect them to be fair, fast and flexible!
However, reality is far from meeting their expectations. Too often, candidates are confronted with lengthy processes that frustrate them. Oftentimes, they don’t even get a reply to their application, but when they do, they receive impersonal, standard answers.
But – if you take a look at the picture below – you should definitely consider providing your applicants with the best possible (hiring) experience …
Don’t risk losing talents!
It’s worth it: candidates prefer working for companies with attractive selection processes. If you manage to provide your candidates with an exceptional experience, you’ll automatically boost your recruiting success! How? First, top talents will not drop out of the process due to frustration. Second, even rejected candidates recommend your company due to an attractive candidate experience (Hausknecht, Day & Thomas 2004).
Provide them with a fast hiring process!
The selection process as the first concrete touch point is at the center of a coherent and company-specific employer brand communication. Excellent and well-thought processes are key to managing your candidate experience in the best possible way. Only if all parts of the recruiting and employer branding process are coordinated, you can be sure to enthuse your candidates starting from the first meeting to the salary negotiation and onboarding.
From theory to practice
Web-based selection methods are on the rise. They provide numerous advantages to the candidates. Video interviewing, for example, completely meets candidates’ expectations as it provides flexibility, usability and early insights into the company. Have a look at our free white paper here.