Video Interviewing Software For Recruitment | viasto | interview suite
A Powerful Brand Experience – How Bertelsmann attracts international top talent using pre-recorded video interviews
With pre-recorded video interviews, Bertelsmann identified not only the most promising international young talents, but strengthened its positioning as an innovative media company.
Bertelsmann Case Study
Talent Meets Bertelsmann: An exciting event with enthusiastic participants
The Employer Branding Event “Talent Meets Bertelsmann” (TMB) is part of the award-winning employer branding campaign “Create Your Own Career”. 2013 was the first time in which the event was conducted with a focus on international students. The aim was to invite potential talents from around the world to its office in Berlin and to inform them about the various career opportunities within Bertelsmann. TMB participants met around 80 international company executives and executive board members and took part in challenging workshops.
Discovering the best talents within a few days
The first international edition of the event was accompanied by a new marketing and recruiting strategy, with marketing activities focusing on excellent business schools in the European core countries of Bertelsmann such as the UK, Spain and France. For efficiency reasons, candidate selection was to be centralised in Germany. Bertelsmann decided to use viasto’s pre-recorded video interviews to select the best candidates from an international pool of applicants.
Over 90% completion rate
Screening in a shorter time
Digital Employer Brand
Gaining a reliable personal impression of every interesting candidate
The recruiters were faced with the challenge of identifying the 60 most promising candidates out of several hundred applications. Using viasto’s interview suite, they were easily able to obtain a personal and professional impression of their international applicants, across borders and time zones. They managed to easily and reliably identify candidates with excellent English skills and a high affinity for media, who perfectly fit into Bertelsmann‘s company culture.
Fair and objective pre-selection of international talents
As the video interviews are highly structured, all applicants answered the same questions and had the same preparation and answering time. Each candidate, regardless of their place of residence, was objectively evaluated according to identical criteria. Therefore, each candidate had the same chance to convince the recruiter of their competencies. Pre-recorded video interviews meet all the requirements of personal diagnostics as they are highly structured. Especially when it comes to selecting international candidates, it is crucial to establish and respect uniform quality standards to guarantee maximum diversity. This is exactly what the interview suite does.
Showing personality: candidates appreciate flexibility in the recruitment process
The figures demonstrate the high acceptance of the tool: around 90% of the 121 applicants completed their video interview. Studies conducted by Bertelsmann show that candidates highly appreciate the chance to show their personality, as well as the ability to record the video interview at their convenience. Also, time zones were no longer an issue. Bertelsmann could easily invite candidates from all over the world to the video interview – and candidates were enthusiastic about this opportunity.
Bertelsmann is boosting its image as a ‘digital’ company
Thanks to the interview suite, Bertelsmann is enhancing its image as a modern and digital employer. Using pre-recorded video interviews for its recruitment, it positively influences the image that candidates have of the recruitment process and, more generally, of the company.